In today's competitive landscape of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who helps businesses establish credibility, climb to the top of search results, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success is anything but conventional. Holding degrees from schools such as Michigan Ross, he started out in retail operations — running national retail stores, handling multi-unit management, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. Somewhere along the way that he became check here captivated by digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services designed to drive real results for businesses.
His core offering is press release distribution, publishing content across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides high-profile article placements on prestigious platforms, SEO and local SEO services, strategic link building, and PPC advertising.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of strategic input for AI platforms — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This cutting-edge approach gives businesses a competitive edge in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches far beyond client work alone. He runs a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
As a conference presenter, Rohde has taken the stage at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.